F&B Branding · Bergen County, NJ
Restaurant Branding in New Jersey
Logo, menu, signage, and website built as one consistent system — by a studio that runs its own restaurant, 101 Chicken in Fort Lee. Serving restaurants and cafes across Bergen County and the NYC metro area.
Service details
What's included
Logo and identity, menu design and print, storefront and interior signage, and a website — chosen as a package so every touchpoint matches. Take all of it or start with one piece.
Timeline
A full branding package typically runs over a few weeks; a single piece like a menu or sign is faster. Opening on a set date? Tell us first and we plan backward from it.
Built for service
Menus that read fast at the counter, signs sized for real sightlines, and a site that handles hours, location, and online ordering — designed around how guests actually move.
Bilingual
English and Korean throughout — menus, signage, and web — designed so both languages read naturally, common for Bergen County restaurants.
Why Visual Square
We run a restaurant — 101 Chicken
Visual Square operates 101 Chicken in Fort Lee, NJ. Its brand, menus, signage, website, and ordering flow are our living portfolio — built and tested in a real store, not a mockup. You get branding from people who also run the line.
One studio, one consistent brand
Logo, menu, sign, and site are designed and produced under one roof. The look stays consistent from your storefront sign to your online menu — no piecing together a freelancer, a sign vendor, and a separate web person.
Design and print together
Because we design and print in-house, the colors and materials are chosen together. What you approve on screen is what shows up on the wall and the table.
How it works
01
Discovery
We learn the concept, the neighborhood, the menu, and how guests order — the same questions we ask running our own store.
02
Identity & direction
We design the logo and core look, then show how it carries across menu, signage, and web before producing anything.
03
Produce the system
Menus and signage print in-house; the website is built on the same identity. Everything is proofed before it ships or goes live.
04
Launch & reorder
We hand off launch-ready assets and keep your files on file, so menu updates, new signs, and reprints stay fast and consistent.
Practical questions
FAQ
Do you actually run a restaurant, or just design for them?
We run our own — 101 Chicken in Fort Lee, NJ. Its branding, menus, signage, website, and ordering flow are designed by us and tested with real customers every day. That means our restaurant branding comes from operating experience, not just design theory.
Can I get logo, menu, signage, and website from one place?
Yes — that is the point of a branding package. We design and produce all of it under one roof so the brand stays consistent from your storefront sign to your online menu. You can take the full package or start with one piece and add the rest later.
How much does restaurant branding cost?
It depends on how many pieces you need — a single menu or sign is a small project, while a full identity with menu, signage, and website is a larger one. Tell us what you are opening or refreshing and we will send a written quote with clear options, no obligation.
How long does a full branding package take?
A complete package usually runs over a few weeks because the logo and direction come first, then carry into menu, signage, and web. A single item moves faster. If you have an opening or reopening date, tell us up front and we plan the schedule backward from it.
Can everything be bilingual English and Korean?
Yes — it is one of our most common requests in Bergen County. We design menus, signage, and websites where both languages read naturally, instead of one looking like an afterthought. You can consult and proof in either language.
How do I get started?
Email hello@visualsquare.com or call (201) 500-8842 with your concept and what you need, or use the quote form. We reply with a written plan and quote — in English or Korean, whichever you prefer.